Top 5 Film & Television Apps on iOS in Nigeria Q3 2023

The third quarter of 2023 saw varied performance trends among the top 5 Film & Television apps on iOS in Nigeria. Here’s a closer look at how each app fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

Netflix experienced a fluctuating quarter. Weekly revenue peaked at around $224 in mid-August, with a noticeable dip to $147 in late July. Downloads saw a significant spike to approximately 67.5K during the first week of August, before settling back to around 13.4K by the end of September. Active users started at 135.7K in late June and declined to about 126.6K by the end of the quarter.

Amazon Prime Video showed a steady revenue trend, peaking at $4K in early July and ending the quarter at $3.9K. Downloads were relatively stable, with a notable increase to 9.4K in the last week of September. Active users fluctuated but ended the quarter strong, increasing from 42.4K in late June to 44.8K by the end of September.

MyDStv Africa saw a consistent rise in downloads, starting at 1.7K in late June and reaching 10.7K by the end of September. Active users followed a similar trend, growing from 31.5K in late June to 52.5K by the end of the quarter.

Showmax had steady download numbers, with a peak of 10.2K in late July. Active users increased from 20.5K in late June to 25.9K by the end of September, showing a positive growth trend throughout the quarter.

HiTV - Massive Video Library maintained a consistent download rate, peaking at approximately 5.4K in mid-September. Active users showed steady growth, rising from 19.6K in late June to 26.9K by the end of September. Revenue remained relatively low, peaking at $26 in late July.

For more detailed insights and data, visit Sensor Tower.